PUBLISHING PRODUCTION
& MARKETING
ADMISSION
Bachelor's Degree + Entrance Exam
DURATION
2
years
DEGREE
MSc
Master's of Science
RHYTHM
School & Internship
Full-time study + internships
COURSE LANGUAGE
English
CAMPUS
Nice
BECOME a GAME PUBLISHING PRODUCER or a MARKETING EXPERT
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Learn how to creatively direct a game to make it a success
Learn to publish, produce and market video games:
The Game Publisher Production & Marketing, masters the knowledge and analysis of the market. This manager is the team and project management leader who coordinates video game publishing as well as video game monetization and sales forecasting.
As a Game Publisher Production & Marketing, you have a transversal vision encompassing the product and the user, the management of the game launch and its LiveOps. You rely on data for your decision making, both for evaluating strengths and weaknesses of your game and for predicting the return on investment of future games and features.
You will have the opportunity to develop your games on multiple platforms (Switch, Playstation 4, mobile/tablet, PC, VR...)
ISART Digital has a partnership with a video game publisher who will offer financing to selected games.
This degree leads to different careers in the games industry:
Producer
Lead Producer
Product Manager
Monetization Manager
User Acquisition Manager
Data Analyst
Marketing Manager
Marketing Director
Scheduling and budgeting
Managing development team, licensors and outsourcing parties.
Planning success with quality assurance teams, public relations, marketing and the media
Making sure that the games are on track to meet their goals and stay within the company's goals and direction.
Contract negotiations
Success Story
80 million downloads in over 90 countries, including the United States, Canada, Australia and Asia.
Created by Ben P., ISART alumni and CEO of BENTO Studio.
This free to play game, created in 3 weeks, earned its creator more than 12 million euros in the first 2 years.
Publishing & Entrepreneurship inside ISART Digital
ISART Digital has a partnership with a video game publisher offering funding to selected games.
Read more information >
Game Art
& Visual Marketing
MASTER'S
Internship: 6 months
COURSE CONTENT
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Mastering Practices
Project management | Management | Game and Market Analysis | Data Analysis | User Acquisition | Video Game ProfessionsMarketing
Introduction to Marketing | Monetization | Branding & IP | Product LaunchOptional Language for International Business in the Game Industry: Japanese | French | Chinese
Career Support
6-month internship
MASTER'S
Internship: 6 months
COURSE CONTENT
_______
Expert Practices
Project management | Management | Game and Market Analysis | Data Analysis | User Acquisition | Video Game ProfessionsMarketing
Finance & Entrepreneurship | Marketing LiveOps | Publishing | LawOptional Language for International Business in the Game Industry: Japanese | French | Chinese
Career Support
6-month internship
+THAN
500
PARTNER COMPANIES
INTERESTED IN
GAME PUBLISHING PRODUCTION & MARKETING?
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ADMISSIONS
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GAME PRODUCT MANAGER ADMISSIONS TEST
ISART Nice Test Dates
Opening 2025
This admissions test can be taken remotely at a student's school or on the ISART Digital campus