PUBLISHING PRODUCTION
& MARKETING

ADMISSION

Bachelor's Degree + Entrance Exam

DURATION

2

years

DEGREE

MSc

Master's of Science

RHYTHM

School & Internship

Full-time study + internships

COURSE LANGUAGE

English

CAMPUS

Nice

BECOME a GAME PUBLISHING PRODUCER or a MARKETING EXPERT

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Learn how to creatively direct a game to make it a success


Learn to publish, produce and market video games:

The Game Publisher Production & Marketing, masters the knowledge and analysis of the market. This manager is the team and project management leader who coordinates video game publishing as well as video game monetization and sales forecasting.


As a Game Publisher Production & Marketing, you have a transversal vision encompassing the product and the user, the management of the game launch and its LiveOps. You rely on data for your decision making, both for evaluating strengths and weaknesses of your game and for predicting the return on investment of future games and features.

You will have the opportunity to develop your games on multiple platforms (Switch, Playstation 4, mobile/tablet, PC, VR...)

ISART Digital has a partnership with a video game publisher who will offer financing to selected games.

This degree leads to different careers in the games industry:

  • Producer

  • Lead Producer

  • Product Manager

  • Monetization Manager

  • User Acquisition Manager

  • Data Analyst

  • Marketing Manager

  • Marketing Director

  • Scheduling and budgeting

  • Managing development team, licensors and outsourcing parties.

  • Planning success with quality assurance teams, public relations, marketing and the media

  • Making sure that the games are on track to meet their goals and stay within the company's goals and direction.

  • Contract negotiations

Success Story

80 million downloads in over 90 countries, including the United States, Canada, Australia and Asia.

Created by Ben P., ISART alumni and CEO of BENTO Studio.

This free to play game, created in 3 weeks, earned its creator more than 12 million euros in the first 2 years.

Publishing & Entrepreneurship inside ISART Digital

ISART Digital has a partnership with a video game publisher offering funding to selected games.
Read more information >

Game Art
& Visual Marketing


MASTER'S

Internship: 6 months

COURSE CONTENT

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  • Mastering Practices
    Project management | Management | Game and Market Analysis | Data Analysis | User Acquisition | Video Game Professions

  • Marketing
    Introduction to     Marketing | Monetization | Branding & IP | Product Launch

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support
    6    -month internship

MASTER'S

Internship: 6 months

COURSE CONTENT

_______


  • Expert Practices
    Project management | Management | Game and Market Analysis | Data Analysis | User Acquisition | Video Game Professions

  • Marketing
    Finance & Entrepreneurship | Marketing LiveOps | Publishing | Law

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support
    6-month internship

+THAN

500

PARTNER COMPANIES

INTERESTED IN

GAME PUBLISHING PRODUCTION & MARKETING?

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ADMISSIONS

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GAME PRODUCT MANAGER ADMISSIONS TEST

ISART Nice Test Dates

Opening 2025

This admissions test can be taken remotely at a student's school or on the ISART Digital campus