GAMEPLAY PROGRAMMING & MARKETING

ADMISSION

High School Diploma + Entrance Exam

DURATION

3 or 5

years

DEGREE

BSc + MSc
Bachelor of Science
+ Master of Science

RHYTHM

School and Internship

Full-time study + internships

COURSE LANGUAGE

English

CAMPUS

Nice

BECOME A MARKETING & GAMEPLAY PROGRAMMER

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The Marketing & Gameplay Programmer masters gameplay programming as well as market knowledge and analysis. This programmer has a transversal vision focused on product and user, and a thorough understanding of the various video game professions.


You will learn how to implement and use in-game tracking to get data and quantitative feedbacks on user behavior. This feedback is used to make better decisions related to gameplay and user experience.

You will have the opportunity to develop your games on multiple platforms (Switch, Playstation 4, mobile/tablet, PC, VR...)



Success Story

80 million downloads in over 90 countries, including the United States, Canada, Australia and Asia.

It was created by Ben P., ISART alumni and CEO of BENTO Studio.

This free to play game, created in 3 weeks, earned its creator more than 12 million euros in the first 2 years.

This degree leads to different careers in the video game and digital industry

  • Entrepreneur

  • Digital Content Manager

  • Developer

  • Lead Developer

  • Data Scientist

  • Gameplay Developer

  • Game Feel Developer

  • Unity Developer

  • Unreal Engine Developer

  • Mobile Developer

  • Technical Designer

  • Creative Director

Publishing & Entrepreneurship inside ISART Digital

ISART Digital has a partnership with a video game publisher offering funding to selected games.
Read more information >

Gameplay Programmer
& Marketing


BACHELOR'S

Internship: 1 month

COURSE CONTENT

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Business skills Foundation:

  • Monetization
    Introduction

  • Data analysis

  • Marketing

  • Entrepreneurship

  • Management

  • Cognitive UI - UX

  • Optional Language for International Business in the Games Industry: Japanese | French | Chinese

  • Career Support

Technical & Creative Skills :

  • Programming Introduction to Game Design | 2D Level Design | Narrative Design | Visual Scripting

  • Design
    Introduction to Game Design and Level Design | Juiciness | Introduction to UI-UX | History and Theory of Games | Practice of Creativity

  • Science & Technology
    2D Mathematics | Animate | OpenFl | HTML5 | High Level Languages (AS3, Haxe, ES6, NodeJs)

  • Projects
    Shoot Them Up | 2D Puzzle Game | One Button Game

  • Foundations
    Introduction to Game Design | 2D Level Design | Narrative Design | Visual Scripting


BACHELOR'S

Internship: 1 to 3 months

COURSE CONTENT

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Business Skills




  • Cognitive UI - UX best practices in gaming

  • Marketing
    Data analysis | Monetization | Publishing

  • Entrepreneurship

  • Management

  • Optional Language for International Business in the Games Industry: Japanese | French | Chinese

  • Career Support

Technical & Creative Skills :

  • Programming
    Advanced object-oriented programming | Design patterns | 2D & 3D programming | Client-server programming

  • Advanced Practices
    3D Orientation | Data Initiation for Unity and Mobile

  • Design
    Game Design | Level Design | Game Feel | Juiciness | Introduction to Game Business Models | UI-UX | History and Theory of Games | Practice of Creativity

  • Science & Technology
    3D Mathematics | Introduction to 3D | Unity | MySQL | MongoDb | High Level Languages (C#, NodeJs)

  • Projets
    3D
    Puzzle Game | Platformer | Free-to-play mobile

BACHELOR'S

Internship: 3 months

COURSE CONTENT

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Business Skills :


  • Mastering Practices
    Advanced 3D Level Design with Unreal and Virtual Reality

  • Marketing
    Data analysis | Law | Branding & IP

  • Entrepreneurship

  • Management

  • Optional Language for International Business in the Games Industry:
    Japanese | French | Chinese

  • Career Support

Technical & Creative Skills :

  • Programming
    Data Oriented Programming | Design Patterns | Asynchronous Client-Server Programming

  • Design
    Game design | Narrative design | Level design | Data analysis | UI-UX | Game Feel | Juiciness | History and Game Theory | Creativity Practice

  • Science & Technology
    3D Mathematics | Unreal | Unity | Nintendo Switch Development | High Level Languages (C#) and Visual Scripting (Blueprint)

  • Projects
    Game Week | R&D | Narrative Games | RPG

MASTER'S

Internship: 4 to 6 months

COURSE CONTENT

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Business Skills


  • Specializing
    Design & Genres | Creative Vision through a full Video Game Project

  • Marketing
    Data Science | User Acquisition | Product Launch

  • Management

  • Entrepreneurship
    Contract law | Labour law | Publishing | Aid and funding

  • Optional Language for International Business in the Games Industry: Japanese | French | Chinese

  • Career Support


Technical & Creative Skills :

  • Programming
    Introduction to low-level languages

  • Design
    Study of specific game genres

  • Science & Technology
    Unity | Unreal | High Level Languages (C#) | Low Level Languages (C++)

  • Projects
    Presentation of professional experience | Virtual Reality | Inter-curricular Video Game Project. Presentation to a jury of industry professionals

MASTER'S

Internship: 3 to 4 months


COURSE CONTENT

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Business Skills :


  • Expert Practices
    Specialization

  • Marketing
    Data Science | Finance & Entrepreneurship | Acquisition Manager

  • Management

  • Entrepreneurship

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support
    6-month internship

Technical Skills :

  • Programming
    Prototyping | Advanced C++ Programming | Optimization

  • Design
    UI-UX | User Research | Design, development and level design of specific games | Game theory

  • Entrepreneurship
    Help in creating a company | Launching your first game

  • Narrative Design
    Advanced Environmental Narrative Design | IP 360

  • Product Management
    Live Ops | Data Analytics | Advanced Rational Game Design and Level Design

  • Specialization Project

+THAN

500

PARTNER COMPANIES

INTERESTED IN

MARKETING & GAMEPLAY PROGRAMING?

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ADMISSIONS

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MARKETING & GAMEPLAY PROGRAMMING ADMISSIONS TEST

ISART Nice Test Dates

November 2021 to July, 2022

This admissions test can be taken remotely at a student's school or on the ISART Digital campus