GAME ART & VISUAL MARKETING

ADMISSION

High School Diploma

+ Entrance Exam

DURATION

3 or 5

years

DEGREE

BSc + MSc
Bachelor of Science
+ Master of Science

RHYTHM

School and Internship

Full-time study + internships

COURSE LANGUAGE

English

CAMPUS

Nice

BECOME A GAME MARKETING ARTIST

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A Game Marketing Artist is in charge of the graphic development of the game. This artist produces the graphic marketing elements of the game, elaborates its promotional elements, and is responsible for the attractivity of the game to new players.

As a future Lead Marketing Artist, you will be responsible for finding innovative ways to promote your 2D or 3D universe or character concepts.

Your job is heavily data-driven. You are going to compare assets and optimize your creations based on the proportion of users who click, download, play, and engage with the game. With quantitative feedback, you accumulate knowledge about what drives players' curiosity, and what doesn't.

You have the opportunity to develop your games on multiple platforms, Switch, Playstation 4 & 5, mobile/tablet, PC, VR...



LEARN NEW WAYS TO CREATE VIDEO GAMES :

  • What makes this course unique are the marketing methods used to create the characters and settings of a video game.

  • The Game Artist does not start with a blank sheet of paper, they are guided by the market which indicates what their audience (players and users) want to see.

  • To do this, the Game Artist will test their creations directly on the market (soft launch). Their choice of colour, character design and settings are based on the Data obtained from their target audience.

DIFFERENT CAREERS IN THE VIDEO GAME INDUSTRY :

  • Marketing Artist

  • Video Marketing Manager

  • Lead Marketing Artist

  • Lead Manager Artist

  • Game Artist, Graphic Artist

  • Creative Director

  • Concept Artist

  • Character Designer

  • Environment Artist

  • Level Artist

  • Lead Game Artist

  • Lead Environment Artist

  • Lead Level Artist

Publishing & Entrepreneurship inside ISART Digital

ISART Digital has a partnership with a video game publisher offering funding to selected games.
Read more information >

Game Art
& Visual Marketing


BACHELOR'S

Internship: 1 month

COURSE CONTENT

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Business skills

  • Marketing Art
    Foundations

  • Monetization & Art Creativity
    Foundations 1/
    2

  • Cognitive UI - UX ( User Interface / User Experience)
    Foundations

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support

Technical & Creative skills

  • General culture
    History of art, style and architecture | Culture of animation, cinema and video games

  • Artistic & technical culture
    Fundamentals of 3D | Photography | Animation | Lighting and Colour

  • Fundamentals
    Drawing | Environmental design and modeling | Animal and human morphology | Live model | Character design | Real time optimized 3D | Level design skinning | Engine integration

  • Project
    Visual design development: individual projects & group presentations

BACHELOR'S

Internship: 1 to 3 months

COURSE CONTENT

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Business skills

  • Advanced Practices
    Video Game Application

  • Marketing
    Data analysis | Monetization | Publishing

  • Marketing Art
    Data analysis | Monetization | Publishing

  • Monetization & Art Creativity
    Foundations 2/2

  • Cognitive UI - UX best practices in gaming
    Foundations
    2/2

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support

Technical & Creative skills

  • 3D
    3D Software: Building and Vehicle Modeling | Camera Placement | Rendering Parameters

  • 2D
    Character design | Anatomy | Human and animal morphology | Animation | Colour | Environment design

  • Design
    History of video games | Creation of a universe | Construction of a graphic charter | Typography and layout

  • Projects
    Game Week | Work-study entry project | Inter-curricular 2D video game | End of Year project

BACHELOR'S

Internship: 3 months

COURSE CONTENT

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Business skills

  • Mastering Practices
    2D | 3D | Unity

  • Marketing
    Data analysis | Law | Branding & IP

  • Marketing tools
    Foundations

  • Management
    Foundations

  • Cognitive UI - UX best practices in gaming
    2D
    group project

  • Marketing tools
    Foundations

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support

Technical & Creative skills

  • Design
    Art Direction | Graphic Production

  • 2D
    Anatomy | Animation | Universe design | Set and character design | Introduction to interface design | Lighting and special effects

  • 3D
    Animation | Modular design | Modelling and optimisation of game elements | Material rendering | Lighting and special effects | 2D & 3D game engines

  • Game Design
    Learning the Fundamentals 1/2

  • Project
    Creation of 2D game levels | End of Bachelor's project: design & creation of characters and 3D scenery | Presentation of professional experience

MASTER'S

Internship: 4 to 6 months

COURSE CONTENT

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Business skills

  • Specializing
    2D | 3D | Unreal

  • Marketing
    Data A/B Testing | Product Launch

  • Cognitive UI - UX best practices in gaming
    Market testing

  • Marketing tools
    Use on their own game

  • Management
    Lead Artist on 2D project

  • Monetization & Art Creativity
    Market testing

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support
    4 to 6 month internship

Technical & Creative skills

  • Design
    Art Direction | Graphic Production

  • 2D & 3D
    2D and 3D animation | 2D and 3D design (sets and characters) | Introduction to interface design | 2D and 3D lighting and special effects | Material rendering | Use of game engines | Creation of 2D and 3D game levels | Advanced modelling | Sculpt

  • Game Design
    Fundamentals 2/2

  • Project
    2D Prototype |
    Presentation of professional experience | Inter-course video game project |
    Presentation to a jury of industry professionals
    | First Market Launch

MASTER'S

Internship: 3 to 4 months

COURSE CONTENT

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Business skills

  • Expert Practices
    Production of a full Video game

  • Marketing
    Data A/B testing | Marketing LiveOps

  • Cognitive UI - UX best practices in gaming
    Mult
    i Market testing on their own project

  • Marketing tools
    Use on their own game

  • Management
    Lead Artist
    on a group project

  • Monetization & Art Creativity
    Market testing

  • Optional Language for International Business in the Game Industry: Japanese | French | Chinese

  • Career Support
    3 to 6 month internship

Technical & Creative skills

  • Conception
    Art Direction | Organisation and project presentation | Graphic prototyping

  • 2D & 3D
    2D and 3D animation | 2D and 3D Design (sets and characters) | Interface Design | 2D and 3D Lighting and Special Effects | Material Rendering | Game Engine Mastery | 2D and 3D Game Level Creation | Sculpt

  • Game Design / Level Design
    Basic rules

  • Specialization project on multiple platforms (Switch, Playstation 4, mobile, PC...)
    3D Prototype : Art Concept & Realisation


+THAN

500

PARTNER COMPANIES

INTERESTED IN

GAME ART & VISUAL MARKETING?

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ADMISSIONS

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GAME ART & VISUAL MARKETING ADMISSIONS TEST

ISART Nice Test Dates:

November 2021 to July, 2022

This admissions test can be taken remotely at a student's school or on the ISART Digital campus